Tracking, with the water drained.

Tracking events and data on your website with the fuzzy water drained, we tell you exactly what happened and where it goes. Server-side tracking done the Dutch way, direct, clear and absurdly consistent.

LakeThe busy lake of events and data

LandThe new land, clear and structured

Two things you can check yourself

What was sent

Example order #1042 · €84.50

Events sent for order #1042
PlatformEventStatus
MetaPurchase sent
Google AdsPurchase sent
GA4purchase sent
TikTokCompletePayment failed
SnapchatPURCHASE sent

5 events · 4 sent · 1 failed

Every order has this list. Open any of them and check.

What it costs, and why

More volume, more cost. Here is why.

Why the cost grows with your volume
What growsWhy it costs
More ordersEvery order sends several events: one to each platform you use.
More eventsEach one is received, checked, sent and logged.
More server loadThat work runs on servers. More events need more of them.
More costMore server capacity costs more. So your cost moves with your volume.

We are absurdly honest about all of it: events, errors, logs, and why it costs what it costs.

How a lake of events becomes land

In 1612 the Beemster lake was pumped dry in four moves. Leeghwater does the same with tracking on your website. Transparent, direct and verifiable.

  1. 01Ring
    First a dike and a ring canal, 38 km around the lake.

    Collect in one place

    One tracking boundary around your site.

  2. 02Mills
    0.0−1.5−3.0−4.5
    43 mills in rows. Each lifts the water 1.5 m, 4.5 m in total.

    Send in steps

    Each order and event moves in steps you can follow and verify.

  3. 03Lots
    Lots of about 185 by 930 m, on a strict grid.

    Divide over platforms

    Events are distributed to the platforms you want, with the highest match rate possible. Fully logged, 100% transparent.

  4. 04Level
    0.0level−4.5
    The land stays dry only while the pumps keep running.

    Keep watching

    Clear scores, failures and logs. We even tell you why it costs what it costs.

Dutch honesty, now available for your tracking setup.